About Us

About Andy Bhanot

Andy is a senior consultant with over four decades of experience spanning the social impact and corporate sectors. He specializes in applying behavioral science, human-centered design, and research-driven insights to design and scale social and behavior change programs.

40+

Years Experience

Career Highlights

Executive Director – BODH (Behavioral Outcomes and Decision Heuristics) , PCI India

Director Monitoring , Evaluation & Learning – Abt Associates

Head of Research (South Asia) - BBC Media Action & BBC World Service Trust

Regional Director (South Asia) - Westat

Research Director - Myanmar Marketing Research & Development

Education

Institute of Rural Management Anand (MBA – Rural Management)

IIM Ahmedabad (Advanced Data Analysis)

Great Lakes Institute of Management & Research (Big Data Analytics

Co-Founder & Chief Growth Offer - Social Marketing Association of India (SOMAI)

Managing Director - Consumer Insight Africa

Business Development Director - Mudra Communication Ltd.

Adviser Monitoring , Evaluation & Learning – JHU CCP, Bangladesh

Core Expertise

Integrated solutions designed to drive measurable social impact at scale

Behavioral Science & Social Norms

Design behavior change interventions grounded in evidence, insights, and real-world context.

Strategic Communication for SBC

Build robust systems to measure impact, generate insights, and improve program effectiveness.

Human-Centered Design (HCD)

Co-create solutions with communities & stakeholders to ensure relevance, adoption and sustainability.

Digital & Innovation for Development

Leverage technology and innovation to scale impact efficiently and effectively.

MEL Systems & Impact Evaluation

Build robust systems to measure impact, generate insights, and improve program effectiveness.

Personal Philosophy

“Sustainable social change requires not just awareness, but shifts in beliefs, norms, and behaviors—designed with people, not for them.”

" Human behavior is far more complex than traditional models once assumed. While early behavior change frameworks were built on the premise of rational decision-making, decades of behavioral science research has since revealed a richer, more nuanced reality: people are deeply emotional, socially embedded, and cognitively constrained. They respond to their environments, to those they trust, and to the invisible heuristics that quietly govern their choices — often without realizing it. My work begins by going beneath the surface, drawing on established frameworks — from Fogg's Behavioral Model and Fishbein's Integrative Model to the Transtheoretical and Socio-ecological Models — to map the cognitive, social, and structural forces shaping behavior in any given context.

From that diagnostic foundation, I apply a human-centered design process that puts communities at the center of solution-building. Through ethnographic immersion, participatory research, and iterative co-design with both communities and system stakeholders, I move from deep empathy and problem definition through to prototyping and scaled implementation. This convergent, evidence-driven approach ensures that interventions are not only behaviorally grounded, but genuinely owned by the people they are designed to serve. "